6101 Mulholland Highway · Los Angeles, CA
Not a lot with a view, a lot in the view.
A vacant parcel at the Hollywood Sign's closest public foreground. Building here means being captured — automatically — in an ongoing stream of user generated content.
ACTUAL VIDEO - NO AI
Iconic
Exclusive
Aspirational
Buildable
A local stage for global exposure.
Cultural Significance - Permanent Inclusion - Behavior-driven
question
What is 6101 Mulholland Hwy., exactly?
answer
It is the vacant, privately titled, RE-9 lot located
directly in front of the Hollywood Sign, at the landmark's closest public viewing area. Informally ID'd as 'The Last House on Mulholland' (Google it).
Most properties have a view. This one is in the view... under a globally recognized marquee.
Most properties have a view. This one is in the view... under a globally recognized marquee.
question
Why does this matter?
answer
The site’s relationship to the Hollywood Sign and park roads, means that what's built here will be widely seen, in person and on screen. The lot offers a rare opportunity to leverage unparalled visibility.
It's important because here, future architecture will not just sit on a hill — it will be positioned for organic digital reappearance.
It's important because here, future architecture will not just sit on a hill — it will be positioned for organic digital reappearance.
Architecture candy -
Open stage -
it's fun
User-generated content -
stable
Ideal for brands, institutions and design patrons.
Instagram -
autoplay · 1s · loop
Details -
go deep here
TV News -
helicopter perspective
Thom Mayne...
starchitect
"The lot operates as an interface. It is exposed, relentlessly, to a preexisting circulating gaze that is amplified by devices, platforms, and repetition."
Google map views -
live estimate
15,000,000
- actual mathematical simulation -
Photo guide -
post-card quality
What would Marshall McLuhan say?
brand recall
