lasthouse.la (flagship lot)

Author the frame.

Everyone else will take the picture.

6101 Mulholland Hwy. Buildable. For sale.

15,000,000

(live cumulative estimate)

Google Maps, Page Views

>>> Google Maps

A local stage with global exposure.

In person and online, the vacant lot engages a worldwide audience.

Instagram

(social media)

Grid of instagram posts shot from The Last House on Mulholland lot, the closest public view of the Hollywood Sign -- the lot appears in every photo.
Nine social media posts from the Hollywood Sign's closest viewpoint, including one of Keanu Reeves — the Last House on Mulholland lot is in each frame.
Collage of Instagram posts taken at the Last House on Mulholland lot below the Hollywood Sign, including an image published in PIN-UP magazine.
Nine user-generated posts from the end-of-Mulholland vista, the closest view of the Hollywood Sign; the lot is in every shot.
More visitor Instagram posts at the Hollywood Sign — all shot standing on the Last House on Mulholland lot.
A grid of Snapchat posts of visitors posing with the Hollywood Sign, photographed from the lot at the end of Mulholland — the sign's nearest public vantage.
Nine WeChat posts — individuals, couples, a family — all framed against the Hollywood Sign from the Last House on Mulholland lot.
Collage of user generated images, posted to Facebook of the Hollywood Sign, each shot from the Last House on Mulholland lot in the sign's foreground.
Instagram posts of friends posing below the Hollywood Sign — the same behavior, the same spot: the Last House on Mulholland lot.
A set of online community posts of pictures of hikers at the Hollywood Sign, all taken from the Last House on Mulholland lot at the sign's closest viewpoint.
Nine separate unique social platform posts, nine different visitors, one constant: the Last House on Mulholland lot in front of the Hollywood Sign.
Grid of Facebook posts at the Hollywood Sign, including Hugh Hefner — every image includes the Last House on Mulholland lot.
Another set of social media posts — a red convertible, a road bike, visitors — all shot at the Hollywood Sign from the buildable lot at 6101 Mulholland Hwy. in Los Angeles.
Nine unique Tweet posts of the Hollywood Sign in sun and fog, every one taken from the Last House on Mulholland lot below the sign.
A collage of earned-media Instagram posts of visitors at the Hollywood Sign, photographed from the Last House on Mulholland lot at 6101 Mulholland Hwy., Los Angeles.

The framing is the constant.

Built-in Audience

Exclusive alignment in the Sign's Primary Viewing Corridor means the lot keeps showing up in other people’s photos and videos.

TV News

(helicopter perspective)

>>> CBS News L.A.

Digital Chassis

The property already has a digital identity. "The Last House on Mulholland" can be retained or rebranded by what comes next.

Architecture Charrette

(competition)

Director's Choice entry 'Hi, Steve' by Tomasz Wuczynski and Julia Morawska, Warsaw: a media-facade house designed for the Last House on Mulholland lot below the Hollywood Sign.
Arch Out Loud competition entry 'Responsive House': a glass-and-steel home designed for the lot at 6101 Mulholland Highway, in the Hollywood Sign's foreground.
Competition entry 'Obscura': an angular glass house designed for the Last House on Mulholland lot, beneath the Hollywood Sign at night with a red-carpet entrance.
Competition entry for the lot: a modular pod house against an orange sky, the Hollywood Sign and palm trees behind, with annotated design labels.
Owner's Choice entry 'Eclipse' by Luca Pozzi, Daniele Marchetti, Gabriele Filippi, and Franco Santucci of A2.0 Studio, Rome: a circular slatted house designed for the lot below the Hollywood Sign.
Competition entry 'View in View': a white terraced house stepped into the hillside of the Last House on Mulholland lot, the Hollywood Sign above.
Honorable Mention 'Billboard House' by Ellen Wong, Brooklyn NY: a wavy white sculptural structure designed for the lot, visitors photographing it beneath the illuminated Hollywood Sign.
Competition entry for the lot at 6101 Mulholland: a glass house with a living green wall directly in front of the Hollywood Sign, over a map of Los Angeles.
Competition entry 'Hollywood Dream House': an organic-form house glowing at night on the Last House on Mulholland lot, the Hollywood Sign lit above.
First Place entry 'Ambivalent House' by Jason Payne, Michael Zimmerman, Joseph Giampietro, and Ryosuke Imaeda of Hirsuta, Los Angeles: a faceted, solar-clad spheroid house designed for the Last House on Mulholland lot below the Hollywood Sign, slowly rotating so its many faces never look the same twice.

Competition juried by Thom Mayne, Tom Kundig, Ron Radziner, Lawrence Scarpa and others.

Imagine With AI

>>> Author the Frame >>> Generate a Postcard

Competition Notes

ArchOutLoud's international competition drew over 500 designers from around the world, and a jury including Thom Mayne (Morphosis), Tom Kundig (Olson Kundig), Ron Radziner (Marmol Radziner), and Lawrence Scarpa (Brooks + Scarpa). The results were covered by ArchDaily and Designboom. The jurors framed the lot as "operating like an interface, exposed to a circulating gaze, amplified by devices, platforms, and algorithmic repetition." Official Jury Roster

Winning entry: Archinect

Podcast: HOME: Stories from LA

Extensive press coverage was driven by the lot's culturally significant location.

Key Questions

Question 1

What is 6101 Mulholland Hwy?

Answer 1

It's the closest property to the Hollywood Sign; it lies along the principal route between east and west Griffith Park attractions.

It's one-of-one, in Hollywood.

Question 2

Why does this matter?

Answer 2

Legacy-scale, public attention, secured by geography.

Here, architecture does not seek an audience. It inherits one.

Question 3

How is this different from other Hollywood Sign properties?

Answer 3

The viewing corridor is exclusive and fixed: shaped by terrain and governed by public access.

Many have a view. Few decide the view.

Question 4

What is the difference between a visibility asset and a luxury residential property?

Answer 4

A typical luxury residential property derives value from the living experience — space, finishes, privacy. A visibility asset derives value from its positional exposure; in this case, an exclusive physical association with the Hollywood Sign that drives a stable, behavior-driven UGC engine.

Global exposure, through the lens of residential living.

Details

(.pdf documents)

Land Survey / Slope Band

A Media Channel: Case Study

Read Me
  • Current Digital Mapping Name: "The Last House on Mulholland" (transfer or rebrand).
  • Property type: Vacant buildable residential lot, Zoning LA RE-9 (9,415 sq.ft.).
  • Utilities: Available (water, electric, sewer).
  • Status: Privately offered for sale ($3,200,000); not currently listed on the MLS.
  • Location Context: Exclusive foreground parcel in the Primary Viewing Corridor of the Hollywood Sign.
  • Hollywood Sign Node Categories: Lifestyle, Celebrity, Travel, Aspiration, Entertainment, Sports, Luxury, California, Los Angeles, Tourism.
  • Sign / Lot Edge Type: High-equity cultural association.
  • Primary Value Proposition: Permanent media channel; inclusion driven by landmark association.
  • Global Visibility Mechanism: Development here is embedded in the fixed tourist photo of the Hollywood Sign, distributed widely on mapping and social platforms.
  • Effect: Persistent distributed exposure via behavior-driven, user-generated images and videos.
  • Visitation Metrics: ~300,000 annual in-person visitors (GPS data ©Vista).
  • Opportunity: Positional media asset with preexisting global audience.
  • Use-cases: Flagship brand house, architectural icon, visibility platform, at the owner's discretion.
  • Outcome: Every tourist selfie, every Instagram story, and every travel video from this spot includes whatever is built here — without paid media.
  • For the CMO: 5-minute read - Brand Perspective explainer.
  • Summary: 60-second read - TL;DR.
  • Sponsored Press Release: BusinessInsider.com

Hollywood Sign Photo Guide

(postcard-quality)

>>> Modern Hiker

Inquiries

(broker)

Sally Forster Jones International
 ·  A Compass Principal Advisory Partner  ·
Represented by: Evan Cowitt
DRE #02132642
Tel. +1 310-486-6228

Time-lapse of the Hollywood Sign's Primary Viewing Corridor. The lot sits in the center of the frame.