I'll always remember the first time I went to The Last House location. At the end of Mulholland Highway, and as close to the HOLLYWOOD sign as one can get — it's a flat pad, where the pavement stops and thousands of tourists visit to take that quintessential LA selfie. There is absolutely no location with better photographic perspective and proportionality to California's most recognized global icon. It's breathtaking.
LHOM is an unbuilt residential lot, surrounded by protected land, under a renowned aspirational marquee. It's an unused stage, with an existing worldwide audience — in the middle of Hollywood. An easily activated platform for initiating behavioral change.
The sign was originally erected as a billboard advertising a progressive new hillside residential development — HOLLYWOODLAND. The LHOM lot is part of that long established, subdivided tract. It is fully buildable, and only protected land lies between it and the global icon.
Out of my intention to build a home that is a positive addition to LA's already robust architectural legacy, I developed The Last House on Mulholland. Essentially, it's a framework for maximizing the inherent value of the location's unique qualities. The visibility of the site guarantees the house will be the most recognized private residence in the world. But the visibility also guarantees its impact on LA's architectural narrative. It is the nature of that impact, I believe, that the success of the LHOM will be evaluated.
Through the home, the value of the location's long-term, repetitive organic reach is conveyed to the activating brand — A brand that understands the importance of designing a home with the integrity that this visible site requires.
— Steve Alper