The Hollywood Sign is L.A's
most photographed
landmark.
The Last House on Mulholland
is unique along the
Hollywood Sign Experience.
It is part of the
closest view
of LA's most popular icon.
Capitalize on the existing interest in this one-of-a-kind location.
The Last House on Mulholland is pivotally located along the primary Hollywood Sign Experience - a set of activities focused on visiting the famous landmark close-up.
The Sign's closest vantage point is at th end of Mulholland Hwy.; Millions stop here to take photos and share posts of their experience with the same 3 elements;1
1) the Hollywood Sign 950ft away,
2) this lot in the middle, and
3) millions of selfie-taking visitors.
User generated content drives robust presence on social media platforms. The Last House generates 2M views from Google maps each year. It's the only privately-titled land with this level of focused physical and digital engagement in Los Angeles. Hollywood Sign trademarking is not required here.
(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. Right below the sign with nearly perfect photographic perspective, proportion and alignment, photographs taken here are "post-card perfect*."
Surrounded by park on three sides, it's the vacant lot a few hundred feet in front of the icon. "A stage under the most aspirational and glamorous marquee; a visible platform deeply connected to LA, with worldwide reach."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for LA's 26' FIFA World-Cup, 27' Super Bowl, and 28' Olympics, it's buildable and ready to be boldly transformative.
Inquires welcome.
